The Impact of CSR on the Firms-Free-Samples-Myassignmenthelp

Question: Undertake a literature review on a theoretical Concept/Construct of your choosing that has real world Management Implications (e.g., customer satisfaction, social media, airline industry competitiveness, return on investment, website quality etc.). Answer: Brief summary: Corporates today are facing so much of issues related to practice of activities that are socially responsible in nature. The study of El-Garaihy, Mobarak Albahussain studies about the impact of CSR on the competitive advantage of the firms. The study provides the model that suggests that there are various factors that affect the competitive advantage of the company which includes legal, ethical, economical and discretionary activities. The test has also been conducted in the study that resulted in a positive relationship between the CSR initiatives by the company and the attainment of competitive advantage. Another study that focuses on International pyramid model of CSR was conducted by Masoud. The author suggested that, there is an innovation in this model which includes glocal responsibilities of CSR. Tai Chuang throws light on the social responsibility practices that should be conducted by the multi-national companies in order to be more responsible towards the society. Survey has been conducted by the author to determine such active and passive practices. Corporate social responsibility, customer orientation, and the job performance of frontline employees by Korschun, Bhattacharya Swain is the study was conducted on 500 companies. It is the study that focuses on finding the frontline employees perception about corporate social responsibility that have great impact on customer orientation and job performance of the meployeees.it is basically the study that deals with relationship of frontline employees and CSR activities along with customer orientation. Common themes: As far as all the article studied are considered, it has been analysed that every article deals with one of the aspects of Corporate Social responsibility. As per El-Garaihy, Mobarak Albahussain, the focus of their study is on the relationship between the competitive advantage of the firm and the CSR initiatives it takes. It studies a model of CSR which was again studied in the study by El-Garaihy, Mobarak Albahussain in the name of International pyramid model of CSR with an innovation. In concern with the Tai Chuang, it can be explained that CSR activities are important for the companies to practices in order to gain profitability. Surveys on the companies determined which activities can be considered as CSR activities. The study of Korschun, Bhattacharya Swain also has the similar theme of CSR activities but from the perspectives of the frontline employees and not from the perspective of the whole company. Differences in all the articles: As discussed in the above section that all the articles have some of the similarities in them but there are some of the differences that has also been found. One of the major differences that have been found in the articles is that CSR activities have different aspects and have different types of impact on the organisations. The article studied by Masoud is about the innovation of the pyramid model of CSR while the study of El-Garaihy, Mobarak Albahussain also argues about the model for CSR but in addition to it, this article also studies about the relation between the competitive advantage and CSR activities. In the study of Tai Chuang, the effect of CSR on the revenue of the company is considered while in the study of corporate social responsibility, customer orientation, and the job performance of frontline employees by Korschun, Bhattacharya Swain analyses the effect of corporate social responsibility on the frontline employees and not the company as a whole. All the articles consider different aspects of CSR and analyse different impacts of CSR on the organisational functions. Limitations: The study of El-Garaihy, Mobarak Albahussain has the limitation that it is totally based on the secondary sources and the data collected from the survey can be varied thus it may also affect the accuracy of the results. As far as the next article is considered, the study of Masoud has a limitation that it is just based on the qualitative aspect. It has been analysed that research based on the qualitative data is not that much reliable because there is no specificity of the result. The result has no proof in the quantitative aspect. There is one more limitation of this study which is about the fact that it considers the various factors such as legal, economical, ethical etc. and believes that all the factors have similar effect in every country but this can be varied. Corporate Social Responsibility by Tai Chuang is that article that lacks in providing the importance of CSR on any other function of the company other than the revenues of the firm. This acts as the limitation of the s tudy. Corporate social responsibility, customer orientation, and the job performance of frontline employees by Korschun, Bhattacharya Swain is the study that focuses on frontline employers and their relationship with the customers along with the impact on CSR on the same. The only drawback that can be observed it this article is that it only considers the frontline employees and not the other departments. Future research scope: As far as the future research scope is considered, the study of El-Garaihy, Mobarak Albahussain suggests that more realistic perspectives can be achieved if various functions like customers satisfaction, employee engagement etc. has been studied in order to study the attainment of competitive advantage of the company with the help of CSR. Masoud studies about the CSR model that can be improved by including various other factors and can be implemented on other societal issues. Corporate Social Responsibility by Tai Chuang is the study that focuses on earning revenues from CSR activities, the future research can be made on identifying such activities to be implemented. Korschun, Bhattacharya Swain conducted the study on frontline employees and their relation with the customers. The future researchers can analyse the relation of other stakeholders as well and can observe the impact on CSR on the same. References: El-Garaihy, W. H., Mobarak, A. K. M., Albahussain, S. A. (2014). Measuring the impact of corporate social responsibility practices on competitive advantage: A mediation role of reputation and customer satisfaction.International Journal of Business and Management,9(5), 109. Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. Masoud, N. (2017). How to win the battle of ideas in corporate social responsibility: the International Pyramid Model of CSR.International Journal of Corporate Social Responsibility,2(1), 4. Tai, F. M., Chuang, S. H. (2014). Corporate social responsibility.Ibusiness,6(03), 117.