Franchise Feasability Study Essay Example | Topics and Well Written Essays - 4750 words

Franchise Feasability Study - Essay Example What is a franchise, and how does it work? Franchise is a business arrangement undertaken between two parties for the purpose of marketing a product or service. The franchiser (party selling the product or service) enters into an agreement with the franchisee (party buying the product or service) to provide marketing and selling expertise under its banner, for a fee. The franchisee is at liberty to operate in areas not directly under the jurisdiction of the franchiser (Definition: Franchise@ Sterling Knight, Commercial Mortgages, Sterling Knight, www.sterlingknight.co.uk). What are the rules set out by the Australian Franchise Standards to enhance profitability and high standards of personal and professional conduct? Does Garuva have the qualities to market their services through franchisees in Melbourne and Sydney? What does the Australian Franchise Standards mean in the context of this research, and does Garuva bar and restaurant, meet the suitability criteria of the Australian Franchise Standards to expand its operations through a franchise in the port cities of Sydney and Melbourne? The Franchise Council of Australia (FCA) expects its members to maintain a high level of standards in personal and professional conducts, to enhance public perceptions of a franchise.... teria of the Australian Franchise Standards to expand its operations through a franchise in the port cities of Sydney and Melbourne The Franchise Council of Australia (FCA) expects its members to maintain a high level of standards in personal and professional conducts, to enhance public perceptions of a franchise. In return, FCA will help safeguard the investment of its member franchisers and the businesses of its franchisees, and protect franchise networks from unfair or unethical attacks. Brisbane, the capital of Queensland, is a well developed, industrial, tourism, and sporting city. This makes Brisbane an ideal destination for holiday makers as well as businessmen, not forgetting the local population that draws as much as 16% of the state's total wages. The same can be said of Sydney and Melbourne. Cosmopolitan cities that they are, Garuva would definitely benefit from operating franchises there. This research will exemplify the business potential in the field of food and beverag es and undertake the study of business expansionism through franchise. 2.0 Executive summary Brisbane, the capital of Queensland, is situated to the north of Sydney. It accounts for 10% of the State's total jobs. Wages drawn is equal to 16% of the State's total wages bill. With its industrial areas, international sea and airports, lush green parks, theatres, hotels, outdoor and indoor sports, and tourist spots, which include the world famous Sunshine and Gold Coast, Brisbane is the place to be. An adventurer's and tourist's destination, Brisbane is among the most-sought-after destinations for Australian and international travellers. Approximately 60% of the country's meat export, and roughly 40% of her car imports happens through the Port of Brisbane (Elizabeth Nosworthy, 2001,