Marketing Environment Essay Example | Topics and Well Written Essays - 1750 words

Marketing Environment - Essay Example The work is about marketing. It defines the term marketing and dwells on its strategies. The author describes factors that still need to be considered for a business organization to reach out easier to their target market, because looking into the characteristics and thought processes of the people still holds as the most significant factor to be looked into by the individuals in the field of sales and marketing. The researcher singles out such factors as quality of a product/service, reliability of a product/service, and attraction of a product/service. At the same time while taking-care of the customer’s choice a lot of other factors have also to be considered. Those factors are the social, legal, economic, political and technological factors. The social factor basically means which classes of people are being targeted by the organization that is making that particular brand - whether it is the upper-class or the upper-middle class, middle-class or the lower class. Gaining t he trust of the local government and reviewing the economic policies and legal matters that govern the country in which the product or service will be made available will be a strong ground from which the advertisers can make as a take off point. The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The author provides PESTLE analysis of the "mother care" brand.